Retro ‘N Rad Lip Balm Branding

I took on this project for a friend that wanted to start her own lip balm brand so I created the logo and brand design for what her product would look like. The logo and brand is based of a 70s theme since the Retro ‘N Rad company wants to expand to other 70s themed accessories in the future. There are different variations of the logo that I made depending on where it is on physical packaging or social media.